Vision & Mission


The world is changing all around us , To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2021 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our Customers.

Our vision is to provide the best quality lubricants at cost effective prices and make them available at each nook & corner of the world. Its Simple , to become global lubricant brand of choice.


We are Committed to deliver high quality automotive lubricants, greases, and automotive specialty to our customers at all times in an environmentally responsible manner. Enable continual improvement on all processes, focusing customer satisfaction and prevention of pollution. Enhance integrated management systems performance through establishing and reviewing objectives and targets. Create awareness among employees and interested parties through effective training and communication. Achieve business excellence by effective implementation of integrated management systems. Comply with apolicable legal and other requirements related to our products, services and environmental aspects.